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Other Testimonials For Tell 3000
"A distillation of the experiences of a pioneer in amplifying the voice of the customer. Anyone who wants to understand the world of consumer generated media should read Pete Blackshaw's book."
-James L. Heskett, Baker Foundation Professor, Emeritus, Harvard Business School
"When bad news hits, you won't have time to read this book -- so you better read it now!. For marketers coping with a consumer who's skeptical and networked, Pete gives us a first aid kit, a bullet, and a shot of whiskey."
- Ted McConnell, Director of Interactive/Digital Innovation, Procter & Gamble
"The only way this book could provide a more substantial take on consumer generated media is if Blackshaw allowed his readers to write it themselves."
-Dave Balter, CEO, BzzAgent
"Pete's book suggests that the fastest growing media is that which consumers create and share themselves. Consumer talk and 'create media' when they have great, authentic and credible customer experiences, and we've known that at Peet's since our inception. This book should be on the bookshelf of every chief marketing officer."
-Chris Lansing, Chief Marketing Officer, Peet's Coffee & Tea
"Blackshaw is absolutely right. We're experiencing an unmistakable ground shift in how consumers talk to companies. Pete's book calls it out, and lays out a practical road map for managing these new dynamics."
-Beth Thomas-Kim, Director of Consumer Services, Nestlé USA, and Chair, Society of Consumer Affairs Professionals
"Much more than a cautionary tale -- this book helps marketers understand how to build and nurture brands in a world where consumer generated media is growing by leaps and bounds."
-Ted Woehrle, SVP Marketing & Brand Management, Newell Rubbermaid
"Pete Blackshaw really gets it. For marketers and other corporate control freaks, it's about diving in and letting go. As a blogger myself at Sony, I've dogeared several pages from the book that I will be referring back to from time to time. "
-Rick Clancy, SVP, Corporate Communications, Sony Electronics
"If you really want to understand why listening, responding, and nurturing community with your loyal customers truly matters, Pete's book is an essential read. His six drivers of brand credibility are not only spot-on, but hugely relevant to today's digitally-charged environment."
-Diane Hessan, President, CEO Communispace
"Powerful and compelling. [Blackshaw's] book lays out a straightforward roadmap for companies and brands to follow to re-engineer the way they listen, respond, and engage with today's empowered consumers!"
-Linnea Johnson, Director, Unilever Consumer Services
"Highly-readable….Proves the importance and value of credibility, and delivers practical advice on how to earn credibility through authentic relationship management."
- Jim Boyce, President, North America, Convergys Corporation
"Provides frank insight…on how marketers and consumer affairs professionals can more effectively navigate this new landscape. Net result: [SATISFIED CUSTOMERS TELL THREE FRIENDS] helps me stay on top of my game. "
-Tom Asher, Head of Consumer Relations North America, Levi Strauss & Co
"This book is far less about technology or the 'next cool thing' than very simple truths and principles - earning trust and building credibility through listening, responsiveness, dependability and performance. BBB has served as the marketplace voice for these principles for nearly 100 years, and Pete puts them all into a contemporary mission critical context."
- Steven J. Cole, President and CEO, Council of Better Business Bureaus, Inc.
"A practical how-to guide -- filled with great examples and stories -- on how to build your brand authentically in today's world."
- Tony Hsieh, CEO - Zappos.com
