Resources: Get Smart Fast

Podcast Interviews

• Business Week (Jena McGregor) Interviews Pete On Customer Satisfaction
• Jennifer Jones Podcast: Obama and Clinton Campaigns (3.08)
• PodTech/Jennifer Jones Inteview (5.20.06)
• Hobson/Holtz Report: Defensive Branding (August 2007)
• Jennifer Jones Podcast: Listening Centered Marketing (12.06)
• Debbie Weil Interview: (12.06): Credibility & Branding
• Skype Nation (5.30.06)
• Corante "Skypecast" - Blackshaw, Kalehoff, Chris Tolles (5/25)
• Marketing Monger Podcast (5.21.06)

The Power Of Listening

• Time For a New Model: Listening-Centered Marketing (10/3/06)
• Damn the Focus Groups...Except This One (12.27.05)
• 'Tis the Season of Brand Emotion. Are You Listening? (11.28.05)
• Listening: A Bitter Pill? (12.28.04)

Brand Advocacy & Word Of Mouth

• Why Brand Advocacy Matters - May 27, 2008
• Sustaining the Conversation (10/2/07)
  
• Passionate Faces in the Conversational Crowd (9.18.07)
• The Two Faces of Facebook (8.7.07)
  
• Clarifying Word of Mouth (12.12.06)
• YouTube or ConfuseTube? (11.28.06)
• How Many Ways Can You Skin a Snake's Buzz? (9.04.06)
• The Pocket Guide to Chatterbacking (8.22.06)
• Are You Asking the Ultimate Marketing Question? (1.24.06)
• Is Word of Mouth a Long-Term Strategy? (10.4.05)
• WOMMA Summit: More Questions Than Answers (4/5/05)
• Word-of-Mouth Marketing: Temper Your Enthusiasm? (3/22/05)
  

Understanding Consumer Generated Media

• Ten Reasons Marketers Should Pay Attention to Wikipedia (3.18.08)
• ClickZ: Emotionomics, Anyone? (8.21.07)
• The Official CGM Glossary (3.6.07)
• Can Marketers Control CGM? Should They? (3.21.06)
• How to Act on Consumer Generated Media (11.1.05)
• CGM: The Parenting Megaphone (9.20.05)
• Consumer-Generated Media: The Age of Engagement (7/12/05)
• The Pocket Guide to Consumer Generated Media (6/28/05)

Blogs, Website and Web 2.0

• The 'Three Moments of Truth' Web Site Checklist (7.24.07)
• Meaningful Relationships With Social Networks (7.10.07)
• Ten Great Marketing Insights From My Summer Intern (6.26.07)
• Ten Reasons Why I Should Stop Blogging (4.17.07)
• Servicing Search: A Better Ad Model? (3.20.07)
• Corporate Blogging: Great Liberator or Oxymoron? (8.08.06)
• The Pocket Guide to the 2005 Blogosphere (12.13.05)
• Spamalot: Broadway Hit or Blog Epidemic? (10.18.05)
• Ten Simple Rules for Dating a Blogger (9.6.05)
• Irrational Blogguberance? (5/5/05)
• Creative Marketing Destruction: Add Water and Blog (2.15.05)

Leading Change

• Repeat After Me: We're Still in Control! (4.3.07)
• Time to Lead. Right Now. No Excuses (7.25.06)
• Back to the Future: Bold, Timeless Truths From Web 1.0 (7.11.06)
• Parenting Your Brand (6.27.06)
• Mirror, Mirror: Am I Consumer 1.0 or Consumer 2.0? (4.18.06)
• Movimiento Marketing: On the Radio Dial (4.3.06)

Defensive Branding: When Your Company Is Googled

Case Studies

• Word-of-Mouth Marketing 101, à la Zappos.com - Apr 1, 2008
• Customer Service Meets "Lord of the Twitters" (4.15.08)
• Designing Interactive Woman (1.07)
• Thanks, Norm LeHoullier! (11.14.06)
• Real Beauty, Real Breakthrough (10-31-06)
• Kicking the World Cup Blog Ball? (6.06)

The Lighter Side Of Marketing

• Twitter by Machiavelli - May 13, 2008
• The Official 2008 Web 2.0 Buzzword Forecast (12.11.07)
• Attention? I Don't Want Your Freakin' Attention! (11.27.07)
• 2007 Predictions, Diction, and Friction (12.06)
• (1.11.05) E-Mail by Machiavelli

Service Is The New Marketing

• Guess Who's Knocking on Marketing's Door (5.1.07)
• The Third Moment of Truth (4.27.07)
• The Third Moment of Truth (10/17/06)
• Word of Mouth Begins With Consumer Affairs (May 16, 2006)
• Do You Know How to Find the Marketing "Ex-Spot"? (5.02.06)
• Consumer Affairs: The New Advertising Department (2/22/05)

General Marketing Expertise