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Pete On Strategic Role Of Consumer Video Review Of Book Joel Curran, Manning, Salvage & Lee
FAVORITE SITES & RESOURCES ConsumerGeneratedMedia.com
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CommunitiesJoin The Tell3000 Conversation Live Case Study: Return PoliciesRead about this brand experience posted online that's generated significant online conversation? If you were the company, how would you handle the situation?
Open Forum: What Makes Brands Truly Credible?
In the book, we outline "Six Drivers of Brand Credibility" -- trust, authenticity, transparency, listening, responsiveness, affirmation. What, in your view, makes brands truly credible? Do you relate to these themes? Is anything missing?
Open Forum: What's Your Worst Brand Experience?
Please tell us about a really bad or horrific brand experience? Did it make you want to tell others? If so why? Was there a specific "talk driver" at work?? If you need some stimuli to get you going, you might take a quick trip to PlanetFeedback.com or the Consumerist.
Open Forum: What's Your Best Brand Experience?Please tell us about a superb brand or customer service experience? Did it make you want to tell others? If so why? Please share your thoughts and please continue the conversation?
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